Peter Coughter_ The Creator's Journey #36
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Description
Peter Coughter has worked in the advertising and communications field for many years, including his role as a principal in the ad agency Siddel, Matus & Coughter for 20 years....
show moreEducation and development of up-and-coming talent is of great importance to Peter. To that end, he's been a professor at Virginia Commonwealth University's Brand Center since 1997 with an apparent mission to help students as well as professional creatives understand that they need to invest a portion of the time they spend in creating great work into learning how to present it in a way that ensures it actually gets used.
I first learned about Peter's work while I was filming a conversation with a creative director for The Creator's Journey. He was raving about Peter's book, "The Art of the Pitch: Persuasion and Presentation Skills That Win Business." I immediately bought and consumed it, and have been looking forward to the opportunity to have a conversation around the topic for the show.
Information
Author | The Creator's Journey |
Organization | The Creator's Journey |
Website | - |
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