Perception = Reality. That is what public relations is all about. But it is more than that. It is involved in every communication you have with your customers and potential customers.

I am pleased to welcome Jamie Izaks to the show this week. Jamie is president of All Points Public Relations.

Jamie will share with us the concept of Integrated PR and how vital that is in today's environment.

We will also talk about the work culture that millennial employees can thrive in.

This show is broadcast live on Wednesday's at 12PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).