If cycling is anything, it's insular. There is a real reason for this. To be successful in the cycling business, a genuine passion for the sport is required.

Nowhere is this more true than in cycling media.

Cyclists that consume this media can smell if you are coming from a place of honesty or not. Cycling, especially road cycling, is really a niche sport.

Therefore to be part of this community you have to speak the language. No poseurs allowed!

I spoke recently with Bikerumor founder Tyler Benedict about how this passion was the recipe for success of Bike Rumor.

We spoke about the meteoric rise of the popular cycling tech blog, his decision to sell the business, and the current state of cycling media.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter