Transcribed
Optimizing Customer Acquisition for Startups with Scott Stouffer, CEO and Founder of scaleMatters
Jun 29, 2023 ·
24m 10s
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Optimizing Customer Acquisition for Startups with Scott Stouffer, CEO and Founder of scaleMatters
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Description
Welcome to another episode of https://podcasts.apple.com/us/podcast/startup-success-a-podcast-for-founders-investors/id1544374807, a podcast for founders and investors. Today we are joined by serial tech entrepreneur https://www.linkedin.com/in/scott-stouffer-313a346/, CEO and Founder of https://www.scalematters.com/, a go-to-market optimization platform...
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Welcome to another episode of Startup Success, a podcast for founders and investors. Today we are joined by serial tech entrepreneur Scott Stouffer, CEO and Founder of scaleMatters, a go-to-market optimization platform that helps B2B startups fix inefficiencies in their revenue acquisition funnel. Join us as we discuss the importance of creating an Ideal Customer Profile (ICP) and honing your messaging to attract your precise target market. Scott shares his insights on:
Scott Stouffer is a 5X CEO and a 3X Founder. He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since 2011, Scott has focused on early and growth-stage tech companies, building quantitative data and process models that uncover waste, inefficiency, and friction in the customer acquisition function.
With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!
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- The need for a well-defined ICP at early & growth-stage startups
- Reducing your customer acquisition costs
- Identifying bottlenecks in your sales pipeline
- Aligning your messaging with your customer's needs
Scott Stouffer is a 5X CEO and a 3X Founder. He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since 2011, Scott has focused on early and growth-stage tech companies, building quantitative data and process models that uncover waste, inefficiency, and friction in the customer acquisition function.
With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!
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