Our favorite marketing Viking returns to the podcast. Stefan Peterson, the founder of Gameng, a travel and sustainability marketing consultancy out of Sweden, introduces us to Nordic Noir. A popular genre of literature and film, famous for its dark and depressive vibes, created by some of the happiest people on earth, where the setting and towns in the stories become a character themselves bringing in thousands of tourists each year.
We discuss The Killing, The Bridge & The Millennium Series of novels, but Nordic Noir is just one example of morbid tourism and this week we dig deep into our fascination with true crime and very bad things and how creators and destinations can work together to create travel experiences that invite visitors into the story and the juggling act of balancing the art, the city, and its people.

The Killing
https://en.wikipedia.org/wiki/The_Killing_(Danish_TV_series)
The Bridge
https://en.wikipedia.org/wiki/The_Bridge_(2011_TV_series)
The Millennium Series
https://en.wikipedia.org/wiki/Millennium_(novel_series)

Stefan Pettersson
https://gameng.se/
https://www.linkedin.com/in/stefan-pettersson-9883564b/

The Pop-Marketer:
https://www.pop-marketer.com/
https://www.instagram.com/popmarketer/
https://twitter.com/joenormal
https://www.linkedin.com/in/jocox/