NCA CEO Bill Murray on Sustainability & Coffee's Evolution

Jun 10, 2024 · 38m 12s
NCA CEO Bill Murray on Sustainability & Coffee's Evolution
Description

Join U3 Coffee co-founder Kristi Ross as she dives deep with Bill Murray about his decade-long tenure as the CEO of the National Coffee Association—and organization focused on advocating for...

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Join U3 Coffee co-founder Kristi Ross as she dives deep with Bill Murray about his decade-long tenure as the CEO of the National Coffee Association—and organization focused on advocating for “the business of coffee.” Find out about his work leading a team that helps coffee companies—big and small—by championing the coffee industry and offering tools to help coffee entrepreneurs thrive.

From their yearly convention to publishing market research on coffee industry trends to promoting research on the health benefits of coffee, the NCA is dedicated to supporting the growth and success of the coffee industry. Bill shares why he believes educating coffee lovers about the work behind their daily cup is a powerful way to impact the industry—and why he says understanding the coffee tree's life cycle can give you a whole new appreciation for your morning brew!

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Author U3 Coffee
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