The three primary areas of practice in intellectual property law – litigation, preparation and prosecution, and transactions – profoundly influence a company's strategy in managing its intellectual property. In this episode, Jason Novak, Partner at Norton Rose Fulbright, unravels the complexities of IP law and breaks down the three key areas of IP practice: litigation, prosecution, and transactions, focusing on how his team expertly handles everything but litigation due to their expansive in-house experience. Jason discusses the intricacies of patent prosecution, the critical duty of citing prior art, and how strategic filing can catapult entrepreneurs to exclusivity — a vital asset in the battlefield of innovation.  So, sit tight and get ready for an intellectual excursion with Jason Novak as we unpack what it takes to protect your ideas and keep your competitive edge sharp in the rapidly evolving landscape of technology and health innovation. Resources: Connect with and follow Jason Novak on LinkedIn. Follow Norton Rose Fulbright on LinkedIn. Explore the Norton Rose Fulbright Website!