Have you ever heard of the #twizzard? In this episode, Benton Crane sits down with Nate Sandell, social media manager for the Mall of America. He tells us how he used the #twizzard to interact with customers and help them have an unforgettable shopping experience. He also shares how his company handles creativity while working with different departments

1:10 what makes the Mall of America special
5:39 How to transition from sports broadcasting to social media
7:35 How to make a singular story out of many separate pieces
9:30 How the Mall of America uses twitter to make it snow inside on Black Friday
12:54: How the Mall of America creates creativity
17:20 How user generated stories impact the bottom line
22:37 Nate Sandell’s from POOP to GOLD moment



You can find links to Nate’s LinkedIN profile and the Mall of America twitter handle below.

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Find Nate Sandell Here:

https://www.linkedin.com/in/natesandell
www.twitter.com/mallofamerica