Natasha Lytton, Vincent Touati-Tomas and Jeroen van Dornik on marketing in venture capital | E316
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Description
Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as: - narrative development - thesis development - measuring marketing...
show more- narrative development
- thesis development
- measuring marketing activities
- content creation for a VC firm
- positioning and its role in fund strategy
- AI impact on marketing & future trends in 2024
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02 Marketing in Venture Capital
04:39 Crafting a Unique Identity for VC Firms
06:20 Balancing Differentiation and Credibility
15:12 Marketing Strategies for Emerging Managers
17:37 Thought Leadership and Thesis Development
34:06 The Role of AI in Venture Capital
36:35 Privacy and Confidentiality in AI Usage
37:29 The Role of AI in Content Creation
38:36 Using Templates and AI for Productivity
40:10 Data Ownership and Privacy Concerns
43:12 GDPR and Its Impact on Marketing
45:05 Challenges in Marketing Strategies
48:53 Brand and Strategy for VCs
53:14 Measuring Marketing Effectiveness
58:44 Reputation Management in VC Firms
- 01:07:08 Transparency and Performance in Venture Capital
Information
Author | The European VC |
Website | - |
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