Franchise Today Host, Paul Segreto, is joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shares her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy will discuss how Social Media may be utilized as an effective extension of Public Relations efforts.