This week my guest is Richard Shorter, the Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field. When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life, and that's what Richard makes happen for others.

His creative and pioneering work enables coaches to:
-help parents manage their expectations in the nonlinear process of talent development.
•help parents reinforce the character, mindset and culture of their team.
•reduce parent & coach conflict.
•support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

The challenge comes in engaging parents effectively because optimizing the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches, potential is easily missed.
Richard uses evidence-based strategies to engage with parents.

Learn more about Richard at: https://non-perfectdad.co.uk/

Or check out his new book: ‘Conversations for the Journey’ priming your child for success on and off the sports field, available at Amazon

More About Richard: Having three lively and energetic children has taught him he’s not a perfect dad! But he does have a background steeped in delivering high quality and successful support to organizations and parents enabling them to work effectively together for the best outcomes of the children. “I am not perfect as a parent, but I am pretty good at taking the opportunities which sport offers to build character which leads to success on and off the sports field. This is the gift I offer other parents and their children.”