While everyone is looking at how the metaverse will impact the future, mobile apps are still king of the hill for creating omnichannel customer experiences and assisting consumers through their buying journeys. How can mobile apps help businesses succeed in 2022 and what new and innovative features are just around the corner? Matt Hudson joins the show to answer that and more. Matt is an experienced app developer with a focus on retail, including the development of the app for Belk, a US-based retail chain with over 300 locations. He is an expert who understands how mobile impacts the retail experience and customer journeys and how brands should approach mobile app development in order to make it sustainable and profitable. Join us as Brian and Matt discuss: Innovative ways retailers are using mobile apps How mobile apps as an omnichannel approach are a huge win for customers and retailers How businesses can determine if a mobile app is right for them How apps can be transformative for customers How to get customers to gravitate toward your app