McKINSEY REPORT'S NUMBER ONE CONTRIBUTION TO BRAND STRENGTH:
'honest & open dialog with your customers'

BY MINUTE TWO, I GOT TO THE POINT
this, I suspect, will be my focus for many future videos. The challenge is 'how to lay the scene so everyone understands the data's context'... in as little time as possible.

ITS BECOMING CLEAR TO ME THAT THE ROLE OF SOCIAL MEDIA
is to give people a chance to know you and hear your thoughts on some subjects, before they ever have to talk to you. This is barely a half-step away from my previous thought, 'the role of content strategy is to build credibility ahead of a prospect speaking to sales.' In essence, that sales comes after marketing.

#ContentStrategy #ContentMarketing #ThoughtLeadership