Mastering Media: The Power of Press Releases in Today's World

In this episode of 'Walk In Victory Podcast,' host NaRon Tillman along with special guest Mikey, delves into the transformative power of media and press releases for achieving business credibility and recognition. Recorded in Queens, New York, this insightful discussion highlights strategies for leveraging both local and national media to promote events and brands effectively. They emphasize the importance of professional press releases, crafting compelling headlines, and engaging journalists. Mikey shares his extensive experience in the field, provides practical tips for small businesses, and recommends ongoing PR campaigns for sustained success. The episode also covers unique approaches such as conducting industry surveys to generate media interest, and the increasing relevance of podcasts as a form of media. This is an essential listen for anyone looking to enhance their media strategy and boost their public presence.

00:00 Introduction to Walk in Victory Podcast 
00:49 The Power of Media in Business
03:40 Effective Media Strategies for Local Events 
05:21 Building Relationships with Local Media
09:02 Leveraging Social Media and Community Outreach 
13:19 The Role of Press Releases in PR 17:17 Creating Impactful PR Campaigns 
22:06 Conducting Industry Surveys for Media Attention 
27:20 The Power of Asking the Right Questions
27:41 Building a Recognized Voice in Your Industry 
29:38 The Impact of Press Releases During the Pandemic 
31:17 Effective Press Release Strategies
35:03 Crafting Headlines for Journalists 
37:38 Understanding the Journalist's Perspective
43:58 EReleases Services and Support 
47:56 Expanding Your Knowledge and Reach 
50:20 Conclusion and Final Thoughts