We delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest, Christy Lebor. She discusses her experiences through 20 years in CPG, working with major brands like Unilever, Kraft Heinz, and JBS and in her current role as partner and director of brand development at SmashBrand, where she leads brand development and strategy. Christy shares her insights on market trends and her unique perspective on product innovation and brand management.


Join us as we discuss:

• Christy's extensive background in CPG, including her impactful projects and roles at major companies.
• Insights into the importance of packaging and design in product marketing and consumer perception.
• Perspectives on current trends in the CPG industry and the challenges of brand development and innovation.

Presented by Bold Strategies https://www.boldstrategies.com/