Marketing Your Career Coaching Business (Part 2)

Jul 11, 2024 · 42m 4s

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Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: https://www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 2) - Utilizing Testimonials and Success...

Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 2)

Utilizing Testimonials and Success Stories:
- Ask past clients for testimonials (even if they received free coaching).
- Write the testimonial for them if they are struggling.
- Consider interviewing clients to create video testimonials that showcase their journey and results.
Key Elements of a Successful Marketing Plan:
- Fulfillment: Know what products or services you are offering.
- Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.).
- Discovery: Get in front of other people's audiences through interviews, collaborations, etc.
- Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses.
- Customers: Convert prospects into customers through sales calls and personalized recommendations.
Optimizing Website and Online Presence:
- Start with a well-crafted bio and clear messaging on social media.
- Prioritize booking system over a website initially.
- Focus on creating a sales page or opt-in page.
- Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts).
Effective Networking and Building Relationships:
- Dedicate time daily for outreach and follow-up.
- Utilize personal emails, DMs, and Facebook messages to connect with your network.
- Ask your network if they know anyone who needs a career coach.
Measuring Marketing Success and Adjusting Strategies:
- Track metrics: leads, email subscribers, social media engagement, sales, etc.
- Analyze what is working and do more of it.
- Consistently post and test different types of content to see what resonates.

Additional Tips and Insights:

"Help one person every day" mindset is key for marketing success.
The 90-day planner is a marketing tool used as a lead magnet to grow the email list.
Prioritize organic growth and testing before investing in paid advertising or tools.
Consider personalized voicemail messages to connect with potential clients.

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