Marketing Your Career Coaching Business (Part 1)

Jul 5, 2024 · 27m 44s

Description

Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: https://www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 1) - Most Effective Marketing Strategies:...

Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 1)

Most Effective Marketing Strategies:
- Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc.
Identifying and Reaching Target Audience:
- Engage in conversations with potential clients to understand their challenges and goals.
- Reflect on past clients to identify common questions and areas where you can provide value.
- Consider the first win you can offer clients and create products or services around that.
Best Platforms for Promotion:
- Focus on Instagram and LinkedIn for career coaching services.
- Instagram: Easier to reach new audiences organically and connect with potential clients.
- LinkedIn: Target audience is present, platform tools support career coaches.
- Facebook: Less recommended for starting due to challenges in organic growth.
Creating Compelling Content:
- Determine what you are selling (individual coaching, digital product, group coaching).
- Share personal stories and the lessons learned.
- Create awareness content that educates the audience about their mistakes and why they need your help.
- Conduct live Q&A sessions to address audience questions and provide value.
Leveraging Social Media:
- Social media is a tool for helping others and building trust.
- Focus on providing value and answering questions to connect with your audience.

Come back next week for part 2!