Most people dream of growing a brand to unicorn status. Our guest this week Yoann Pavy has worked at 2 unicorn brands (Deliveroo and Depop) and potentially one on the way in his current position as CMO at Nude. Discover why Yoann is doubling down on TikTok and how they have utilised organic social media to steal a march on Fintech behemoths like Monzo. In this conversation Yoann talks about the CMO he wants to be and his burning desire to win.
Topics:

• Early Career.
• Growing Unicorns
• Why brands fear TikTok
• The dangers CMO's face
• Doubling down on TikTok and community
• Nude's plans for 2023

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