Marketing Operations Isn’t Only Data
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Description
Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results...
show moreIn this episode, I interview Britney Young, Marketing Operations at McKesson, about the constant juggling act that is marketing operations.
Join us as we discuss:
Personalized email marketing via data
Key characteristics of an operations marketer
The difference between small vs large companies
Critical components to consider when adjusting systems
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Author | Sweet Fish |
Organization | Sweet Fish |
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