Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep
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Description
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing...
show moreIn this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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