Making a Great Brand Even Greater

Jun 29, 2016 · 56m 25s
Making a Great Brand Even Greater
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“Our goal is to create the most exciting day ever for dogs, while providing pet parents peace of mind that their dogs are in the hands of a trusted authority,”...

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“Our goal is to create the most exciting day ever for dogs, while providing pet parents peace of mind that their dogs are in the hands of a trusted authority,” - Neil Gill, President & CEO, Dogtopia The old saying is, You can't teach an old dog new tricks." Well, instead of tricks, it's new tips at Dogtopia, as explained by the brand's President & CEO, Neil Gill on this week's edition of Franchise Today. Listen to Gill share his thoughts on making a great brand even greater with co-hosts, Stan Friedman and Paul Segreto. The Dogtopia leader also shares how under his leadership several new initiatives have been executed including: employing an environmental biologist, implementing dog-safe cleaning products and programs, requiring a dedicated, CPR-trained health and safety officer to be on staff at all locations and creating an 11-step facility tour to foster complete transparency among pet parents. Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.
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Author frengolone
Organization frengolone
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