BET Media Group, the world’s largest media company dedicated to empowering the Black community and championing Black culture, is proud to continue its commitment to mobilizing Black voters through comprehensive voter education initiatives, community engagement, and strategic partnerships, leading up to the 5th Annual National Black Voter Day on September 20, 2024. BET has partnered with the National Urban League and civic engagement partners to amplify this nonpartisan initiative. It focuses on empowering Black voters to participate in local, state, and national elections each year, protecting Black voters against disenfranchisement and suppression, and educating them on their collective power.

BET is committed to utilizing its national reach, scale, and impact to roll out a suite of activities to maximize voter registration and create high-touch local market engagement in key markets. Civic engagement programming will be featured across linear channels, with lower-thirds displaying QR codes linked to voter registration information. On digital and social platforms, BET will launch voter education and registration campaigns, including public service announcements from the Divine 9 and young leaders, along with influencer and talent engagement. In-market activations will include Vote Fest Rally in Philadelphia, NextGen America and HBCU integrations, and partner events in key markets. BET will also engage broadcast, radio, and print press to amplify the day’s importance.