Shop Lovlei Ranch Here

In this engaging conversation with Ben Woodward, Co-Founder and President of Lovlei Ranch, host Ashley Jackson delves into the world of western fashion and the ethos behind the growing brand. This episode offers listeners an intimate glimpse into the creation and evolution of Lovlei Ranch, exploring the narrative that transcends their textile roots into a vivid community of fashion and empowerment. From the development of the affiliate program to the tactile experience of receiving a scented package, Ben shares the meticulous care that goes into every aspect of the brand. Lovlei Ranch isn't just about clothing; it's a mission to embolden customers through high-quality, versatile attire that resonates with heart and purpose. Through the lens of Ben's experience, we uncover the commitment Lovely Ranch has to crafting a story with each garment, one that speaks to confidence, courage, and the beautiful tapestry of personal expression.

Key Takeaways:

• The Lovlei Ranch brand was co-founded by Ben Woodward and Robin, the creative force of the company, with an ethos centered around empowering women and providing high-impact customer experiences.
• Their unique approach includes an affiliate program offering a generous 25% commission—a standout in the fashion industry—to foster entrepreneurial growth amongst their community.
• Every detail of the customer journey, from website interaction to package reception, is designed to establish a personal connection, highlighted by their scented packaging that reminds faithful customers of summer.
• Ben shares his admiration for business leaders who show an understanding of psychology in business and great leadership—qualities he emulates in his role.
• Lovlei Ranch aims to cater to a diverse audience with its ranges, including an activewear line and a versatile 'love collection' ideal for women of all ages and lifestyles.

Notable Quotes:

• "We share the same ideas as to what we wanted to build and create for people, but most importantly, in terms of shared values and ethics, expectations, aspirations, and dreams of what we wanted to create, everything was just aligned."
• "We wanted to create an environment or a brand that would facilitate that. That was really important to us, not just in terms of style and fashion, but also in terms of what we could provide."
• "It works well on that respect because my daughter is really into the gym, so she's wearing our gym stuff all the time."
• "We have real people that are selling our product, that are real people wearing it."
• "Great business revolves around understanding the psychology of how people think and behave and why they do so."

Resources:

• Shop Lovlei Ranch Here or follow them on your favorite social media platform.
• Facebook: https://www.facebook.com/lovleiranch
• Instagram: https://www.instagram.com/lovleiranch
• YouTube: Hear Robin's Story
• Further discussions with Robin about Lovlei Ranch can be found on other podcasts mentioned, like the "Cowboy Boot podcast" and "Western Fashion Behind the Scenes."

For anyone drawn to the stories that weave through the threads of western fashion or intrigued by the fusion of business acumen and creative passion, this episode with Ben Woodward is a must-listen. Hear more enlightening content from the Lovlei Ranch podcast by tuning into the full episode—the art of clothing and art of storytelling awaits. Stay lovely and keep exploring the world of western style with us.