Listen Or Die: Ecommerce App Meesho On The Importance Of Hearing Your Customers [Part 1 of 2]
Aug 4, 2022 ·
18m 48s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho,...
show more
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce. (Watch out for part 2, where we talk about effective push notifications and how to deliver shopping experiences that are off the charts.)
show less
Information
Author | WMR.FM |
Organization | iHeartRadio |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company