Lights, Camera, Actionable Insights with Steve Mushkin, Founder of Latitude
![Lights, Camera, Actionable Insights with Steve Mushkin, Founder of Latitude](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/cc1ae3953199073642a749d7d9a839b5.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement...
show moreTechnology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.
We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.
Join us as we discuss:
- The difference between tactical and fundamental insights and how to leverage each
- Developing a high-level vision to guide team and individual decisions and innovation
- Building a powerful experience for your audience as the attention economy evolves
- The evolution of content research — and what it means for brands today
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company