We'd never suggest sitting around and waiting for a great business idea to land in your lap, but that's kinda the story behind Levi Strauss & Co.  In this week's episode of Bizography, we dig into the family, the philosophy, and first-ness that helped Levi's become the iconic brand it is today. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.