Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.

On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The Philosophy behind the KidStar Nutrients brand and product
On-going issues and problems in the supplement industry and community at large
The importance of supplementing kids diets
Entrepreneurial Advice

ABOUT THE GUEST:

Caitlyn Vanderhaeghe
President & CEO, KidStar Nutrients
LinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101
Links: https://kidstarnutrients.com

CHAPTERS:

00:00 | Introduction
02:30 | Products Produced with Clean Ingredients
04:27 | Pivoting in a Pandemic & Supply Chain Issues
06:45 | Supplements with a Guiding Philosophy
08:32 | Shifting Product Expectations
09:52 | Known Issues in the Supplements Industry
12:31 | Supplements Are a Family Tradition
16:22 | Mother Mentorship & Career Advice
19:52 | Creating a Competitive Edge in the Marketplace
22:14 | Advice for Aspiring Women Entrepreneurs
29:33 | Product Launch in The United States
31:52 | The Importance of Supplementing Kids' Diets
33:15 | Kid Nutrient Market
33:53 | Quality Products with Real Ingredients
38:06 | Learn More About Caitlyn Vanderhaeghe

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com