Leaders vs. Laggards: Sales & Marketing Alignment

Jun 29, 2020 · 6m 32s
Leaders vs. Laggards: Sales & Marketing Alignment
Description

Misaligned sales and marketing weighs heavy on the success of financial services organizations. Aligning these two areas to deliver a singular customer journey with consistent messaging is pivotal to any...

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Misaligned sales and marketing weighs heavy on the success of financial services organizations. Aligning these two areas to deliver a singular customer journey with consistent messaging is pivotal to any growing brand. Total Expert Founder & CEO Joe Welu and Chief Customer Sue Woodard discuss the impact of orchestrating the communication between these two teams.
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