How do you measure the effectiveness of your online marketing? Is it through the number of views or the number of shares?

The metrics around the number of Views, Shares, Likes, and Comments all determine the effectiveness of your content, but they don’t tell you much about the performance of your online marketing efforts.

The number of leads you generate is the one metric you can use to determine the effectiveness of your online marketing strategy.

Your content might be highly engaging, but if it is not helping you generate leads, it won’t help you in your business growth. Because without leads, you won’t have the opportunity to convert your prospects into customers.

In this episode, Matt Holmes shares some quick tips on lead generation through online marketing. He also talks about the importance of building personal connections with your customers for your business growth.


"The fastest way to get information is through people.”


Snapshot of the Key Points from the Episode:
[02:07] Matt shares his background story and how he started his online website business.
[05:20] How Matt came up with the name “handshaking.com" for his business.
[06:59] Matt shares three quick SEO tips for online marketing.
[09:10] Matt’s three tips to become a successful Network Marketer.
[16:27] Matt talks about his superpower, which has been his guiding force that contributed to his success.
[19:15] Matt talks about his most significant accomplishment that he is proud of.
[21:07] Matt talks about some of the challenges he has faced in building an online business and navigating through it.
[22:47] What does working from your happy place mean to Matt?
[24:01] Matt’s advice on how to start earning passive income for people who want to start their entrepreneurial journey.
[25:49] Matt talks about Lead Generating Websites - How to build them?
[31:51] Matt talks about some of the important things for a successful lead-generating website.



How to Connect with Matt Holmes:
Website - https://www.handshaking.com/
Facebook Page - https://www.facebook.com/handshakin
Instagram Page - https://www.instagram.com/handshakingdotcom/
Twitter - https://twitter.com/handshakingcom
YouTube Channel - https://www.youtube.com/channel/UCDY0g11XhlM0s1udu5Pxi0Q




About the Host -

Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster

She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her "Four Pillars of Success" system.

Belinda has always had a passion and zest for life with the skill for turning dreams into reality. 

Over the last 20 years, she has been expertly building her speaking and consulting business, Step Into Success.
 

How to Connect with Belinda:
Facebook - https://www.facebook.com/stepintosuccess
LinkedIn - https://www.linkedin.com/in/belindaellsworth
Instagram - https://www.instagram.com/stepintosuccess/