Kendrick Lamar's latest release, "Not Like Us," is a direct diss track aimed at Drake, escalating their ongoing feud with sharp and personal lyrics. Produced by Mustard, the track features a dynamic, straightforward beat that focuses attention on Kendrick's aggressive delivery, which includes a comically exaggerated Southern accent to mock Drake's style. The song calls out several members of Drake's OVO crew, questioning their integrity and roles, and includes controversial accusations against Drake, deepening the personal nature of their rivalry. Public and critical reactions have been mixed, with some praising Kendrick’s lyrical prowess while others criticize the personal attacks. The feud, which has been building since March, has captivated fans and the hip hop community, sparking debates over the nature of diss tracks and their impact on the artists' careers and public personas.