It’s difficult to overstate the importance of a holistic ecosystem of partners in the IoT industry.

That might be particularly true in highly constrained environments where devices are dedicated to a specific task as intelligence changes in a growing ecosystem.

Kaushal Vora, Sr. Director, Head of Business Acceleration & Ecosystem at Renesas Electronics, joins Chip to talk about what it takes to go from go-to-market strategy to the business development organization that helps salespeople sell. Kaushal comes from a team whose journey started three years ago with 20 partners and now has over 200 partners. He’s here to help other partnerships that focus on customer and partner care and provide useful lessons for those looking to build a thriving ecosystem.

Join us as we discuss:

• The role of commercial-grade software in building systems in highly constrained environments
• How Renesas’s ecosystem of partners supports the growth of the IoT industry
• Why it’s important to have a holistic approach to building partnerships in the Internet of Things

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.