K&M Tire: Capitalizing on Virtual Communication

Mar 2, 2021 · 18m 38s
K&M Tire: Capitalizing on Virtual Communication
Description

We’re almost a year into the pandemic, and as a result, industry events like trade shows have been forced to go virtual. For many, there’s also been a change in...

show more
We’re almost a year into the pandemic, and as a result, industry events like trade shows have been forced to go virtual. For many, there’s also been a change in the way they’re communicating with vendors and customers and serving their needs. One company in the industry that has experienced this is K&M Tire.

As a tire distributor, K&M works with both tire manufacturers and dealers with a mission to serve dealers’ needs. In this episode, we talk with Dave Miller, Director of Marketing for K&M Tire, about the company’s adaptability during the pandemic and how it executed its first-ever virtual trade show. Dave speaks about:

- Changes in communication K&M experienced as a result of the pandemic [2:20]

- Planning K&M’s first-ever virtual trade show [4:31]

- How K&M rose to the occasion in a changing pandemic environment [10:38]

- How the pandemic has affected the tire industry [13:24]

- K&M’s dealer-first approach to doing business [15:20]

- Ways K&M stuck to its motto of continuous improvement in a difficult year [16:30]

Listen here or subscribe to “What’s Treading with Tire Review” on:

- Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

- Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

-Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm
show less
Information
Author Babcox Media
Organization Babcox Media
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search