Jason Atherton introduces new F&B fragrance, partnered with Antioco Piras

Jul 15, 2022 · 1m 37s
Jason Atherton introduces new F&B fragrance, partnered with Antioco Piras
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“When Four first approached me to work on a fragrance I was surprised. My first thought was, ‘I’m a chef, what do I know about fragrances?’ But when Antioco Piras...

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“When Four first approached me to work on a fragrance I was surprised. My first thought was, ‘I’m a chef, what do I know about fragrances?’ But when Antioco Piras [co-founder of FOUR magazine] explained the concept to me, I instantly knew I wanted to be involved,” Atherton said.
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Author Antioco Piras
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