Want to write a book, be a musician, or be a podcaster? You’d better also be a social media branding expert, too. Bridget joins writers and creatives Yvest Jeffcoat and Katie Mitchell from the podcast On Theme to dive into why social media has turned everyone into personal branding experts and why it can sometimes be so exhausting.  Everyone’s a sellout now: https://www.vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following LISTEN TO YVES AND KATIE'S PODCAST ON THEME: https://www.ontheme.show/  See omnystudio.com/listener for privacy information.