The Most Epic Event of the Year - Africa Creative Market 2024 is here and this edition is themed- innovation meets Imagination. On the Show, we discuss what this event means for African creatives, looking at how it can foster innovation in the Creative Industries with Margaret Obiageli Olele Margaret Obiageli Olele is currently the Chief Executive Officer/ Executive Secretary of the American Business Council. Before this role, she was the Corporate Affairs director for Pfizer in West, East and Southern African Markets responsible for public affairs and communication engagements and for three years led the Access, Key Accounts, Tenders, and Institution Business in addition to the Corporate Affairs role. She has over 30 years of experience engaging governments in Africa on behalf of the private sector and 25 years of leadership experience in the Food and Pharma Industry traversing Government Affairs, Business Development, regulatory, communication, and Quality Management system auditing across sub-Sharan Africa.