Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background in both agency and business, he explains why observation of the absurdities of life are the key to communicating great ideas, and why Jerry Seinfeld if hadn’t made his name in comedy, would have been a great marketing man.

Further Reading:
www.metaforce.com
https://allenadamson.com/seeing-the-how-book/