Ideal Customer Journey for Subscriptions | The Subscription Journey Unveiled
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Description
Join Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is...
show more- Acquisition or retention? 1:00
- Building ads and showing the benefits 2:50
- Overcoming objections on subscriptions 10:40
- Why did they subscribe? 11:10
- Developing engagement 14:20
- How else are you marketing to them? 17:25
- Cancellations 19:40
“We’re going to transform your skin overnight with this cream, but it actually takes like six weeks to see noticeable differences, you should be clear about that as part of the onboarding experience. This is typically how long it takes somebody to see changes. Here's some before and after pictures of some of our other customers. But the idea is you want to be upfront and communicating to people, especially around the common reasons why people are canceling in the first place.” 22:20
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