Humanizing Your B2B Brand: SEMrush Social Media Strategy with Olga Andrienko
Jan 27, 2022 ·
45m 10s
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Description
Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly....
show more
Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.
In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.
Join us as we discuss:
Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.
show less
In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.
Join us as we discuss:
- The importance of localisation
- The power of listening, humor and memes
- How TikTok can work for B2B
- How SEMrush won over Instagram with educational content
- Discussion prompts and virality
Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.
Information
Author | Jeffre Behm |
Organization | Sweet Fish |
Website | - |
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