Welcome to the Advisory Board Podcast Season 3 with Dave Hansen!

In this episode, we dive deep into the world of franchising, exploring the importance of trust and effective communication between franchisors and franchisees with Michelle Rowan.

Join us as we uncover valuable insights and strategies for building a culture of trust in franchising, ultimately driving success and growth for franchise brands.

• Explore the importance of trust and effective communication in franchising.
• Uncover the key elements of unit-level profitability and franchisee satisfaction.
• Learn strategies for building a culture of trust between franchisors and franchisees.
• Gain insights into measuring customer feedback and utilizing it for continuous improvement.

Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is actively involved in the franchise community; former Chair of the International Franchise Association’s Women’s Franchise Committee, currently serves on IFA’s Supplier Forum Board, the Pride Franchise Leadership Council, and is a Certified Franchise Executive.

In 2023 she received the Crystal Compass Award, which recognizes those who have made significant contributions through leadership within their organization, the franchise community, or the community in which they live. The award is presented each year by the International Franchise Association’s Women’s Franchise Committee. Michelle has been named one of Entrepreneur’s Most Influential Women in Franchising and is on the board of the Yum! Center for Global Franchise Excellence at the University of Louisville.

She lives in Maine with her husband, daughter, and two rescue dogs. She and her husband also own Woodland Farms Brewery, a tasting room and brewery. In addition to alcoholic craft beer, they released the first non-alcoholic craft beer from Maine.