In this episode of the Forbes Books podcast, Joe talks to Todd Rogers, a professor of public policy at Harvard University and a co-author of the new book WRITING FOR BUSY READERS: Communicate More Effectively in the Real World. Todd shares his insights on the science and psychology of how (busy) people read and respond to written messages, and how we can use six research-backed principles to write more clearly, concisely, and compellingly. He also gives examples of how these principles have made a difference in various domains such as healthcare, marketing, management, government, criminal justice, and among family and friends. Whether you are a recent graduate, an entrepreneur, or a professional who uses email and Slack, this episode will help you communicate more effectively with any recipient, any reader. Don’t miss this opportunity to learn from one of the best in the field of effective communication. Tune in to the Forbes Books podcast and listen to How to Write for Busy Readers with Todd Rogers.