How to Use Data to Transform Your Customer Journey | Biren Fondekar
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Description
Today we’re discussing something that is becoming even more important today, which is how to use data to transform your customer journey. We can’t stress this topic enough and we...
show moreWhy is data so important? 4:57
How to become a more data driven organization 7:06
Data ownership 13:41
Using the customer experience governance board 14:51
“When I think of a customer journey, it’s everything from when a customer first hears about you as a vendor and as a product, all the way until they buy from you when they use your product and need support on it and so on. Being able to capture all those data points as the customer is progressing through that journey really helps us pinpoint friction points, pain points, and so on, and drive a much more kind of focused and specific customer experience for that given customer.” 5:39
Information
Author | Gabe Larsen |
Organization | Gabe Larsen |
Website | - |
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