How to make a "sticky brand" - what you need to know from the book Made to Stick

Raising Unicorns: A Harmon Brothers Podcast

How to make a "sticky brand" - what you need to know from the book Made to Stick

Nov 28, 2023 · 16m 45s

Description

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why...

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well.

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