Testimonials are not a secret underground persuasion technique. It starts with a simple concept that anyone can use to boost their sales. Video testimonials work because customers are much more likely to buy something others have bought before them and there’s nothing more influential in buying decisions than word of mouth from a real live person.

But if you want video testimonials, it’s usually a matter of asking for them. And what better way to do so than to have a process and a tool that makes it easy. Let’s chat about it in our next weekly live episode of Get Noticed with Video!