This week on the Forbes Books podcast, Joe is joined by John Fieldly, CEO of Celsius. With over 20 years of experience in finance and operations, John has been instrumental in Celsius' growth and success since joining the company in 2012. First serving as CFO, John helped drive strong business results and shareholder value. He was named CEO in 2018, and under his leadership Celsius has reached new heights, becoming a billion-dollar brand. Strategic partnerships, like the recent deal with PepsiCo, have expanded Celsius' distribution and introduced the brand to new audiences. As CEO, John has leveraged his background in finance and proven operational expertise to maximize resources, drive revenue, efficiency, and shareholder value. John's strategic leadership and commitment to results have been invaluable to Celsius. Tune in as Joe and John discuss John's journey to CEO of Celsius, the strategies behind the company's tremendous growth, and his vision for the future. It's a conversation you won't want to miss.