How is content strategy like Aspen Extreme?

How is content strategy like Aspen Extreme?
May 9, 2020 · 3m 11s

HOW IS CONTENT STRATEGY LIKE ASPEN EXTREME? because "skiing is the easy part..." SO IS SHOOTING VIDEO this winter, while working the challenge of editing my first 20 test videos,...

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HOW IS CONTENT STRATEGY LIKE ASPEN EXTREME?
because "skiing is the easy part..."

SO IS SHOOTING VIDEO
this winter, while working the challenge of editing my first 20 test videos, one quote was running laps in my mind: "shooting videos is the easy part, Ryan." It was my brain's spin on a bookend quote from the quintessential 90s masterpiece film, Aspen Extreme.

SHOOTING VIDEO IS THE EASY PART
we know our stuff. we know what we want to say. we have every confidence in our thought leaders on conference show room floors and discovery calls - in front of a camera is no different.

#ContentStrategy #ContentMarketing #ThoughtLeadership
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Author Ryan Cole
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