As the economy continues to shift, brands are frantically planning and strategizing for a potential downturn. Unfortunately, many companies are making cuts in the wrong areas, or basing their decisions on KPIs that don’t provide the correct information. So, where should brands be focusing with their marketing and content strategies, and how should they go about executing and measuring their performance? Joe Yakuel is joining the show to answer that question and more. Joe is the Founder and CEO at Within, a performance marketing company that helps consumer brands scale through media and content across digital marketing platforms. Here's what we cover: -How brands should think differently about performance marketing -What KPIs brands should be focusing on -How brands should adapt their content and media strategies -Why most brands are wrong about how they prioritize content