Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. 

For deeper insights into this evolving field, Elena got together with Vikas Jha, VP of Engineering, Conversational Commerce at Bloomreach. With an impressive track record, including stints at Google and as the Founder/CEO of Radiance Commerce (acquired by Bloomreach in 2023), Vikas offers a rich perspective on the subject.

TLDR;

• The explosive rise of GenAI that has refined conversational commerce technologies over the last 24 months
• Exciting ways AI-powered shopping assistants are set to revolutionize both marketing and merchandising 
• Tips and tricks for getting the green light and budget to dive into the world of conversational commerce