How Do I Unleash the Power of Reluctant Podcasting? Megan Dougherty Interview Episode #DXCV The Doctor of Digital™ G. Mick Smith,PhD
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How Do I Unleash the Power of Reluctant Podcasting? Megan Dougherty Interview Episode #DXCV The Doctor of Digital™ G. Mick Smith,PhD
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Mastering Presentation Secrets https://www.facebook.com/groups/masteringpresentations I help business leaders, CEOs, and entrepreneurs break through their obscurity through oral and written presentations, building credibility and authority at Mastering Presentation Secrets on Facebook....
show morehttps://www.facebook.com/groups/masteringpresentations
I help business leaders, CEOs, and entrepreneurs break through their obscurity through oral and written presentations, building credibility and authority at Mastering Presentation Secrets on Facebook.
Have you ever felt pressured to start a podcast for your business, but found yourself hesitating due to the perceived workload and time commitment? In our next episode, we dive deep into the world of "reluctant podcasting" with an expert who understands the unique challenges faced by entrepreneurs and marketing managers. Discover how you can transform podcasting from a daunting task into a strategic, efficient, and effective tool for achieving your business goals - without letting it consume your identity or overwhelm your schedule.
Our guest is the mastermind behind the Podcasting for Business Virtual Conference, an event that brings together industry experts to provide targeted training and support for business podcasters. With years of experience producing podcasts for others before reluctantly starting their own, our guest offers a refreshing perspective on podcasting as a functional business activity rather than a passion project. Their approach focuses on clear goal-setting, outcome optimization, and metric tracking to ensure that your podcast delivers tangible results for your business. Whether you're a seasoned podcaster or considering taking the plunge, this episode promises to revolutionize your approach to audio content marketing.
During this episode, we'll do a deep dive into the changes and hot topics of business podcasting and its biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.
By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Megan Dougherty, the reluctant podcaster from the Podcasting for Business Conference.
November Virtual Conference
Podcast SEO and Discoverability
As a leading business podcaster presenting on "Podcast SEO and Discoverability," I would emphasize several compelling reasons for people to attend this virtual conference talk:
1. Growth potential
2. Competitive advantage
3. Monetization opportunities
4. Latest industry trends
5. Platform-specific strategies
6. Networking potential
7. Time-efficient learning
8. ROI for marketing efforts
9. Q&A opportunity
10. Actionable takeaways
These motivating factors appeal to both aspiring and established podcasters looking to elevate their shows in an increasingly competitive digital audio landscape.
What is your favorite thing about podcasting?
My favorite thing about podcasting is that it promotes education and inspiration. As a recovering academic without the limitations of internal restrictions, I can offer the content that I advocate to help people.
What should a business owner think about before they start a podcast?
1. Goals and strategy
2. Target audience
3. Content planning
4. Resources and commitment
5. Technical considerations
6. Branding and marketing
7. Legal and compliance
8. Competition and differentiation
9. Long-term sustainability
10. Monetization potential
11. Expertise and credibility
12. Integration with other marketing efforts
What is a mistake people make when they're getting into podcasting?
1. Lack of a content calendar
2. Underestimating time commitment
3. Poor audio quality
4. Neglecting audience building
5. Inconsistent release schedule
6. Lack of focus
7. Ignoring analytics
8. Unrealistic expectations
What is your favorite podcast metric to track?
Growth Rate: Monitoring the increase in listeners or subscribers over time helps assess the podcast's popularity.
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Burning America: In the Best Interest of the Children?
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