Bayo Adelaja, is an award-winning entrepreneur passionate about helping brands and businesses excel at creating sustainable social impact.

In 2018, Bayo was named one of the most influential women in social entrepreneurship in the UK, by Natwest bank.
For four years, she worked at the London School of Economics, helping governments and large charities figure out the best ways to achieve their impact goals. While there, she realised the reason a lot of great initiatives failed to get off the ground was a lack of well organised grassroots activism, particularly in the business space.

She is Chief Do-er at Do it Now Now, a social impact marketing and program development agency that provides brands, charities and corporations the opportunity to create truly impactful campaigns and programs that edify and equip the communities they are targeting. Bayo currently works with organisations such as Google and Facebook to create movements that spark a massive shift in the discussion around African development.
She is also working on designing long term impact focused activism activation programs for the BAME community in London. Catch her live on the show via