In this episode of GreyCast, we are joined by Everett Wong, the head of Gray Steel's LA office and a multifamily property sales expert. Starting from the entertainment industry's mailroom, Everett's journey to real estate success is inspiring. He shares valuable insights into the current challenges in the multifamily market and the key to his team's triumphs in a competitive landscape.

Don't miss this fascinating dive into Everett Wong's remarkable career and the world of investment sales!

Takeaways

Leading Multifamily Investment Sales
A Journey from the Midwest to Real Estate
Behind the Scenes: Everett's Hollywood Assistant Experience
Pandemic Impact: Multifamily Property Market Challenges
Embracing Change: Everett's Career Transition to Investment Sales
The Power of Personal Branding in the Real Estate Industry
Thriving in a Competitive Market: Everett's Team SuccessEmbracing Diversity & Finding Like-Minded Friends for Growth

Quotes
"Selling oneself matters more than the firm's reputation. Building trust and client relationships prevail, regardless of the big-name behind you." - Everett Wong

"Don't hesitate to seek help and connect with others in the industry. Surprising opportunities can arise just by asking." - Everett Wong

Featured in this Episode
Everett Wong
Director
Profile: https://greysteel.com/team/everett-wong/
Linkedin:https://www.linkedin.com/in/everett-wong-5633b963/
Email: ewong@greysteel.com
Contact: 310-439-5790

Chapters
00:24 - Introduction
02:23 - Navigating the Highly Competitive LA Market
05:07 - Embracing Roots: High School Memories and Community
09:25 - Facing the Unexpected: Culture Shock at Michigan
12:49 - Thriving in Competition: Michigan's Bright Minds
17:04 - Hollywood Bound: The Intense Life of a Mailroom Assistant
20:04 - Discovering Passion: From Mailroom to Successful Marketing
21:51 - Taking the Leap: Building a Reputation in Real Estate
25:44 - Navigating Challenges: Multifamily Market Slump and Bid-Ask Spread
30:39 - The Winning Formula: Agreement, Focus, Learning, and Asking
32:07 - Forging a Path in Real Estate Without Connections
32:41 - Outro